Spotify Adds Video, Original Programming


Streaming service also offers feature to match its app to a runner’s speed and play music at that tempo

Spotify announced Wednesday that it has added video content and new playlists in its latest update, as it works to maintain its footing in the ever-expanding streaming market.

The service will now offer video clips and audio shows, including content from Disney, ABC, NBC, ESPN, BBC News, Comedy Central and MTV, among others. The service will also be offering original content, including audio shows by Icona Pop and Tyler, the Creator, video from Amy Poehler and “Spotify Sessions,” which will highlight a range of musical artists.

Spotify mobile apps now also offer a feature that detects the speed at which someone is running and will offer music at that approximated tempo. The company is also teaming with Nike and integrating RunKeeper with Spotify Running later this year. The service is now also offering mood-centric playlists that recall rival Songza’s approach to playlists.

“We’re bringing you a deeper, richer, more immersive Spotify experience,” Daniel Ek, Spotify founder and CEO, said in a statement. “We want Spotify to help soundtrack your life by offering an even wider world of entertainment with an awesome mix of the best music, podcasts and video delivered to you throughout your day.”

The company announced Tuesday that it was teaming with Starbucks to create what it called a new music “ecosystem,” in which baristas programmed music for their specific coffee shops and espresso enthusiasts could earn loyalty points for using Spotify.

In recent months, the streaming service has been facing growing competition and criticism, after Taylor Swift pulled her music from Spotify last year and Jay Z re-launched Tidal with his megastar minions. It will likely face more competition later this year, as Apple is expected to relaunch Beats as its own streaming service, though it has not confirmed when the launch would take place.

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